Events
Events
Cameroon International Tourism Fair
Introduction
This yearly event is aimed at showcasing tourism in all its aspects and held its maiden edition in November (4th-6th 2021) at the historic Botanic gardens, Limbe.
Cameroon International Tourism Fair, organized by Flora Travel and Tours Co. Ltd, in partnership with Limbe City Council under the patronage of the Ministry of Tourism and Leisure. Is a strategic initiative aimed at advancing sustainable tourism practices to promote tourism and create jobs in the tourism sector, while impacting local communities in Cameroon and in participating countries; creating a conducive environment to encourage, promote and facilitate Intra African and global tourism. This annual event brings together Government leaders, Private sector stakeholders, development agencies, civil society organizations and youth to foster collaboration, knowledge-sharing and impactful action toward a more sustainable and resilient tourism sector in Africa.
The event is driven by the remarkable success of tourism in the East, South, and Northern African regions. It raises a crucial question: why is the Central Africa Region, rich in touristic potential, so underrepresented? This region deserves much greater visibility. One effective way to showcase its treasures is by organizing a Tourism Expo dedicated to highlighting the wealth of experiences and attractions Central Africa has to offer. Let’s put this region on the map!
Overall objectives of the event inludes:
The objectives of the Cameroon International Tourism Fair 2025 are fully aligned with the UNWTO’s sustainable Development Goals (SDGs) initiative and aim to:
1. Promote Tourism as a Catalyst for Sustainable Development Showcase tourism’s role in fostering economic growth, job creation, and poverty reduction. Encourage investments and policies that ensure sustainable and inclusive tourism in Africa.
2. Empower Women, Youths and Entrepreneurs in the Tourism Sector Build the capacity of young people through education, mentorship, and innovation in tourism. Support youth-led initiatives and startups focused on sustainable tourism solutions.
3. Advance Climate Action and Environmental Conservation in Tourism Promote responsible tourism that reduces carbon footprints and protects biodiversity. Implement community-driven Clean &Green Tourism Action initiatives, including tree planting and waste management programs.
4. Enhance Local Community Engagement and Cultural Heritage Preservation Promote communitybased tourism that empowers local people and protects cultural heritage Encourage responsible travel behaviors that respect indigenous traditions and historical sites.
5. Strengthen Multi-Stakeholder Collaboration and Partnerships Foster dialogue between governments, private sector, development partners, and communities to achieve SDG 17 (Partnerships for the Goals). Encourage sustainable tourism business models through policy advocacy and investment forums.
6. Raise Public Awareness and Encourage Action for Sustainable Tourism Engage travelers, businesses, and local communities through the Walk for Sustainable Tourism campaign. Showcase best practices through the Tourism Familiarization Tour, promoting destinations that lead in sustainability.
7. Creating a platform for stakeholders to exchange best practices and success stories.
8. Encouraging concrete actions that accelerate progress towards sustainable tourism.
9. To introduce conference tourism as a major tourism attraction in Cameroon and the entire Central Africa Sub Region.
10. Promote domestic tourism in Cameroon and Central Africa Sub Region.
11. Help market Cameroon cities and Central Africa Sub Region.
12. To facilitate face-to-face interaction among tourism stakeholders.
13. To showcase the diversity of our values, culture and traditions.
Expected Outcomes
By the end of the Cameroon International Tourism Fair 2025, the following outcomes are expected:
Increased awareness of tourism’s contribution to sustainable development.
Strengthened multi-sectoral partnerships for sustainable tourism.
Enhanced youth empowerment and capacity building in the tourism sector.
Concrete environmental conservation efforts through tree planting and clean-up initiatives.
Improved community engagement and responsible tourism practices.
Policy recommendations and action points to accelerate sustainable tourism in Africa.
Increase the influx of tourists in the country and the continent
This was achieved through a colorful three days event rich in art and cultural displays, workshops, exhibitions of goods, speeches and awards ceremony.
Cameroon International Tourism Fair. (CITF) 2021 first edition
The 2021 edition was a very colourful event packed with action and excitement. Being the first edition, the turnout was a surprise to many participants.
Last year, for three days the CITF event hosted tourism actors from all over the nation, saw an influx of over 3000 visitors daily and had the Nigerian High Commissioner as key note speaker.
Other participants included:
Top Government officials, Diplomats, Tourism, Educational institutions, Conservators of national parks, all Tourism Stakeholders, Banking institutions, Lawyers, Company representatives.
The exhibition part of the fair included but was not limited to the following areas:
Fashion, music and Cinematography industry
- Agriculture
- Gastronomy
- Ecotourism
- Arts and crafts
- Culture and sports
All of these were geared towards encouraging and promoting made in Cameroon products.
It is an event that is open to both local and international participants. It is an opportunity presented to everyone to showcase their products, services, country and culture among other things.
The 2022 edition begins in November and holds at the same venue which is the Limbe Botanical Garden. Registration is currently ongoing and you can reach us online on this same platform by clicking the link below.
CITF 2021 Album
CamTIF 2022 Album
Highlights of CITF 2023 in Pictures
Promoter of Event Agatha Forsac, The Diplomatic Mission From the Nigerian Consulate Buea, The S.D.O of Fako, The Minister of State, The Limbe City Mayor, The D.O of Limbe 1, The Divisional Delegate of Tourism and Leisure, The Secretary General at the Governor's Office
CITF 2023 Album
Highlights of CITF 2024 in Pictures
The Minister of State and his Adviser, The Governor, The Regional Delegate of Tourism, The Limbe City Mayor, The Paramount Chief of Limbe and his Secretary General, The Key Note Speaker and The Promoter of Event Madam Agatha Forsac
CITF 2024 Album
Cameroon International Tourism Fair(CITF) 2025 fifth edition
Target Audience
The Cameroon International Tourism Fair 2025 will bring together a diverse group of tourism industry stakeholders, including: Government &Policy Makers
Tourism Ministries and Agencies
Environmental and Sustainability Departments
Local Government Authorities
Private Sector &Industry Leaders
Tourism Boards and Destination Management Organizations
Travel and Hospitality Companies(Hotels, Airlines, Tour Operators)
Corporate Organizations with Sustainability &CSR Initiatives
Development Partners &NGOs
UNESCO, UNDP, and other international organizations
Non-Governmental Organizations(NGOs) working in sustainable tourism, climate action, and
community development
Academia &Research Institutions
Universities and Research Centers focusing on tourism, environment, and development
Think Tanks and Policy Experts
Youth &Entrepreneurs
Young Professionals and Students in Tourism and Hospitality
Startups and Innovators in Ecotourism and Sustainable Travel
Local Communities &Cultural Heritage Organizations
Community-Based Tourism Operators
Indigenous and Cultural Heritage Groups
Women and Youth Cooperatives in Tourism
Media &Influencers Travel Writers, Bloggers, and Influencers
Journalists and Media Houses covering sustainable tourism topics
By engaging this broad spectrum of stakeholders, the event will facilitate knowledge exchange, policy recommendations, and actionable solutions for tourism-driven sustainable development in Africa.
PROGRAM HIGHLIGHTS
The 5th Edition of Cameroon International Tourism Fair 2025 will feature a series of engaging activities designed to educate, inspire, and drive action toward a more sustainable tourism industry:
The Blue Economy.
Youth in Sustainable Tourism Summit- 1st Edition (November 21st 2025)-Empowering young innovators and entrepreneurs in the tourism sector.
Sustainable Tourism Day (November 21st 2025)-Promoting inclusive and responsible tourism initiatives that benefit local communities.
(November 21st 2025)-A high-level conference on policy, innovation, and partnerships for sustainable tourism.
Clean &Green Tourism Action (November 15th 2025)-Community-led clean-up and tree planting initiative for environmental conservation.
Walk for Sustainable Tourism (November15th 2025)-A public engagement campaign to promote responsible and eco-friendly tourism.
Africa Sustainable Tourism Awards -1st Edition (November 22nd 2025)-Recognizing and celebrating innovative projects and businesses that exemplify sustainable tourism practices encourages others to follow suit.
Closing Ceremony &Call to Action (Nov.22nd 2025)-Summarizing commitments, celebrating achievements, and setting the roadmap for future action.
This event will provide a platform for learning, collaboration, and tangible action, reinforcing Africa’s
commitment to sustainable tourism.
PARTNERSHIP & SPONSORSHIP OPPORTUNITIES
To achieve these objectives, we invite governments, private sector organizations, tourism boards, development agencies, and corporate sponsors to partner with us in driving sustainable tourism in Africa. Sponsorship opportunities provide a unique platform for:
Strategic brand positioning within Africa’s tourism sector.
Engagement with key decision-makers in tourism policy and business.
Corporate social responsibility alignment with sustainable tourism development.
Exposure through media coverage and event branding.
CONCLUSION
The 5th Edition of Cameroon International Tourism Fair 2025 is a timely and transformative initiative that aligns with the global commitment to sustainable tourism development. By learning, sharing, and taking action, we can harness the power of tourism to create jobs, protect the planet, and preserve Africa’s rich cultural heritage. We invite all stakeholders to join us in making this event a success and contributing to a more inclusive, resilient, and sustainable tourism industry. For more information and partnership inquiries, please contact:
AGATHA IYOK
Founder & CEO, Cameroon International Tourism Fair(CITF)
Tel: +237678553913/+237677680068